To create buzz around JCDecaux we created a flash game to send out to clients. Prizes per day were awarded based on the highest score. Clients in the database were notified via email. Any unregistered user was prompted to register for our newsletter and then be added to the database for the following days competition.
Valentines day was the timing, so we used a simple arrow shooter game with Cupid himself as the protagonist. Shoot as many hearts in various sizes and point amounts while avoiding a secondary character, "granny angel". Otherwise the user loses points for contacting her.